Thoughts from a Millennial

I don't often use this blog as a space for a personal soapbox, but I have something I have to share. Today, I sat in a room with marketing professionals, who were all discussing how they should go about marketing to the "Millennial Generation," which is the term for anybody born from 1979-2001. I fit squarely into this category, and I was very interested in their description of my generation. The presenter defined us as many different things - tech savvy (true), socially conscious (also fairly true), and entitled (unfortunately, very true in many instances).

What unsettled me, though, was when the discussion turned to our love of anything mobile. I chuckled at the fact that Netflix is one of my most-used apps on my iPhone, and continued to listen attentively to what they said. That's when they started talking about an activity that until 10 years ago, had almost been exclusively done on paper. Then it started slowly migrating to the Internet, and today is just now starting to be offered as a mobile app. In wanting to be discreet as to not offend the presenter, the company, or the group of marketers, I won't get any more specific than that. But they all started talking about how stupid and indulgent this new app would be, and how it was superfluous in every sense of the word. If we couldn't wait until we were sitting in front of a laptop, they said, then are we even the type of people they want to be marketing to?

I timidly put my hand up and replied "As a member of the Millennial Generation, I'd like to speak into this. I'm hearing everyone say 'why would we do this?' But one thing you should realize about my generation is that we always say 'why not?'" And honestly, I think that's one thing that I truly love about my generation. We are fearless. We see solutions to things we didn't even know were problems. Most of us have a can-do mindset, in that whatever we set out to do with our lives, we assume we'll achieve our dreams. People can tell us that we won't achieve our dreams as much as they want, and we'll just smile and think "I'll be the exception."

And is that really a bad way to be? Is it wrong to expect our dreams to come true, to be successful, and to think that our far-flung goals are attainable through hard work? We expect ourselves to be great, and to do great things. We've been told our entire lives that we can do anything we put our minds to - are we now to be faulted for thinking that way? I hope not.

This is my plea to all the other generations, and to our peers: don't box us in. Rejoice in our successes, help us to learn from our failures, and encourage us to dream big. Thank you.